If you are a new blogger, building an email list is one of the smartest moves you can make. Social media platforms come and go, search engine algorithms change, but an email list is an audience you own.
With email marketing, you can connect directly with your readers, promote your content, and sell your products, without worrying about Instagram engagement drops, TikTok bans, or Google algorithm updates.
The good news? You don’t need to spend a single dollar to start. In fact, there are many free email marketing platforms that give you the exact tools you need to grow your audience and start monetizing your blog without breaking your budget.
In this article, you’ll learn about the best free email marketing tools for beginners in 2025, their features, pros, cons, and how to decide which one is right for you.
Related Reading: If you don’t yet have a list-building plan, check out our step-by-step tutorial on How to Build an Email List From Your Blog.
Why Email Marketing is Important for New Bloggers
Before we compare platforms, let’s make sure you understand why email marketing matters so much, especially in 2025.
1. Direct Communication with Your Audience
When someone joins your email list, you can reach them directly in their inbox. Unlike social media, there are no algorithms blocking your content.
Example: If you post on Facebook, maybe only 5–10% of your followers see it. But when you send an email, your message lands in 90%+ inboxes (and the rest can be optimized with deliverability tips).
2. Higher Engagement Rates
Email subscribers are more loyal than casual social media followers. Studies show that people are more likely to open and click emails than engage with tweets or Instagram posts.
Think about it: if someone takes the time to sign up with their email, they’re already invested in your content.
3. Passive Income Opportunities
With an email list, you can:
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Promote affiliate products directly (example: Amazon products, software tools, or CPA offers).
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Sell digital products like eBooks, templates, and courses.
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Drive traffic to your latest blog posts (which can increase ad revenue).
Related Resource: Learn how to monetize quickly in our guide on How to Make Your First $100 with Affiliate Marketing.
The Best Free Email Marketing Platforms for Bloggers in 2025
Let’s dive into the top free email marketing tools that can help you grow your blog from scratch.
1. MailerLite
Best for: Bloggers who want simple email automation for free.
Why it stands out: MailerLite is one of the most user-friendly platforms for beginners. The dashboard is clean, the drag-and-drop email builder is intuitive, and it gives you automation for free (a feature many platforms lock behind paid plans).
Free Plan Features:
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Up to 1,000 subscribers
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12,000 monthly emails
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Drag-and-drop email editor
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Landing pages and pop-up forms
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Automation workflows
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Basic reporting
Why beginners love it: It’s straightforward. If you’ve never done email marketing before, you won’t feel overwhelmed.
Example: Imagine you’re offering a free “7-Day Blogging Checklist.” With MailerLite, you can:
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Create a landing page to collect emails
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Send the checklist instantly
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Automate a 7-day sequence to teach blogging tips and promote your eBook at the end
Related Reading: See how you can set up automation in our guide on How to Create a Free Email Funnel to Sell Digital Products.
2. ConvertKit
Best for: Bloggers who want to sell digital products alongside email marketing.
Why it stands out: ConvertKit has built a reputation as the go-to tool for creators. The free plan is generous and designed with digital product sellers in mind.
Free Plan Features:
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Up to 1,000 subscribers
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Unlimited email sends
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Email sequences (automation)
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Landing pages and sign-up forms
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Direct sales tools (sell eBooks, printables, or paid subscriptions)
Why beginners love it: If you want to sell digital products in the future, ConvertKit is an all-in-one platform. You don’t need Gumroad or Payhip, it’s built-in.
Example: You’re a food blogger who sells recipe eBooks. ConvertKit lets you:
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Collect subscribers with a free “10 Healthy Recipes” lead magnet
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Nurture them with weekly recipe emails
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Sell your full eBook directly inside ConvertKit without extra tools
3. Mailchimp
Best for: Bloggers who want basic marketing + website tools.
Why it stands out: Mailchimp is one of the oldest and most recognized platforms in email marketing. The free plan isn’t as generous anymore, but it’s still solid for small blogs.
Free Plan Features:
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Up to 500 contacts
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1,000 monthly email sends
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Drag-and-drop editor
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Landing pages and forms
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Basic segmentation
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Simple automation (like welcome emails)
Why beginners love it: It’s an all-in-one solution. Mailchimp includes not just email marketing, but also basic website tools, surveys, and even e-commerce features.
Example: If you’re running a lifestyle blog and want a quick all-in-one dashboard for emails + landing pages + analytics, Mailchimp is a good starter choice.
4. Sendinblue (Now Brevo)
Best for: Bloggers who want unlimited contacts but don’t send daily emails.
Why it stands out: Unlike most platforms, Brevo (formerly Sendinblue) lets you store unlimited contacts on the free plan. Instead of limiting subscribers, they limit the number of emails you can send per day.
Free Plan Features:
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Unlimited subscribers
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300 emails/day (about 9,000/month)
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Email campaigns + automation
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Transactional emails (e.g., confirmations, receipts)
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SMS marketing (paid feature)
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Signup forms and landing pages
Why beginners love it: If you plan to grow your list quickly but won’t email daily, this is a perfect fit.
Example: You’re a finance blogger with a fast-growing audience. Even if you hit 5,000 subscribers, you don’t need to pay yet, as long as you stay under the daily email limit.
5. GetResponse Free
Best for: Bloggers who want webinars and funnels included.
Why it stands out: GetResponse is known for webinars and advanced automation. While the free plan is limited, it gives you enough tools to start.
Free Plan Features:
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Up to 500 subscribers
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Unlimited email sends
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Email templates
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Website + landing page builder
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Access to webinars (on paid plans)
Why beginners love it: If you plan to host webinars or live training sessions in the future, GetResponse is a good long-term option.
Example: You’re a business coach. You start with the free plan, then upgrade later to host paid webinars directly through GetResponse.
6. Benchmark Email
Best for: Bloggers who want a clean and design-focused tool.
Why it stands out: Benchmark Email prioritizes beautiful, mobile-friendly designs. If you care about how your emails look, this is a great option.
Free Plan Features:
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Up to 500 contacts
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3,500 emails/month
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Drag-and-drop email builder
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Mobile-friendly templates
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Signup forms + surveys
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Basic automation
Why beginners love it: The interface is uncluttered, and the design tools make it easy to send professional-looking emails.
Example: A travel blogger could use Benchmark to send photo-rich newsletters that look stunning on mobile.
How to Choose the Best Free Email Marketing Platform
With so many options, how do you decide?
1. Consider Your List Size
If you expect fast growth, choose a platform with higher subscriber limits (e.g., MailerLite or Brevo).
2. Check Automation Features
Automation saves you hours of manual work. A platform like ConvertKit or MailerLite is best if you want to build funnels early.
Related Resource: Learn to automate sales with our guide on How to Create a Free Email Funnel.
3. Look at Integrations
If you’re using WordPress, Blogger, or e-commerce tools, make sure your email service integrates easily.
4. Think About Future Growth
At some point, you’ll likely outgrow the free plan. Choose a platform that can scale with you instead of forcing you to switch later.
Conclusion
Email marketing is one of the most powerful tools for bloggers in 2025 and the best part is, you don’t need to spend money when starting out.
Platforms like MailerLite, ConvertKit, and Brevo give you beginner-friendly tools that can help you:
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Build an audience you own
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Drive consistent traffic to your blog
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Monetize through affiliate marketing and digital products
Your next step: Pick one free platform, set up a simple sign-up form, and create a lead magnet to encourage people to join your list.
Remember, your email list is an asset you own, and it may become the most valuable part of your blogging business.
Related Reading: To grow your list faster, check out 10 Lead Magnet Ideas That Attract Blog Subscribers.
